UNCODED
Saying who you are and what you do without flinching, because you know you have every right to.
UNCODED is the 8-week minimind that decodes years of corporate BS, so you can surface the woman underneath and finally build the brand & life you left corporate for.
8 weeks · group or 1:1 ·
FINAL round starts September 7th, 2026
HAVE THE AUDACITY
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You spent over 20 years being the baddest corporate biatch, managing teams, big-ass budgets and boardrooms. You knew exactly who you were. Until you left.
And you left with a very valid reason, because your 40s made you realise you love the status and wealth, just not at the cost of your sanity and freedom anymore. And you've never felt more alive, while also feeling like you're starting from scratch.
Because you were somebody. You had a title that told people how seriously to take you before you'd opened your mouth. And now, when someone asks what you do at a dinner party, you watch their face go blank about eight words in.
Because the thing you've built is not where your heart is. What you built is something you could defend, something you had the evidence for. But the bigger thing, the thing you can't stop creating ideas for, is being kept safely locked away in a Google Doc until you feel more ready.
And you will never feel fully free until you find the audacity to own what you came here to do, without needing permission from anyone but yourself.
Well, that ends RIGHT HERE.
Right now, you think only 'professional' you is allowed to come out and play. But it's ALL of you that's going to get you where you really want to be.
I get it, professional you is your default operating mode. She's safe, easy to switch on, and she's the one who earned you your place in the world.
Don't worry, you get to keep her. But she's not the one who's going to build the big thing.
Because you can only build what you believe you're allowed to build. And she only has permission for the safe thing, the one with the evidence behind it. That's what she was trained for, and she's excellent at it.
The big vision doesn't come with evidence. It hasn't happened yet. It isn't a credential, it's a conviction, and a conviction can only be claimed by a woman who doesn't need proof before she's allowed to want something.
That's what we're uncoding inside UNCODED.
So you can feel it, all the way down, that one person decides how you position yourself, what you build and what you're worth. And that's you.
And when you build from her, you build the thing that actually matters. The thing that lights you up and gets your creative juices flowing. And then you can't stop talking about it.
Nobody is coming to give you permission. This is where you decide you never needed it in the first place.
The BEST news is that you're entering your most powerful era yet. Your 40s are just the beginning.
And perimenopause has already quietly been pushing you closer to your truth than you've ever been.
Your body has lost its tolerance for BS. Which means you already know things you haven't put words to yet. You know who you're for and who you're not for. You know what you want and what you're done with. You know the business you're here to build and the one you'd rather burn down.
You've run out of patience for performing. After twenty years of managing how you came across, something in you has simply grown tired. Good, it's exactly why creating content has felt heavy and that gets to stop being the case.
You care less and less about what other people think. You've spent half a life living by other people's rules, and they haven't got you where you thought you'd be. With the second half in front of you, the volume on everyone else's opinion is dropping by the month. Which makes right now the moment to build the life you actually left corporate for, on your own terms.
THE UNCODED PHILOSOPHY
You've been looking for permission in strategy. It was never there. It's in remembering who the F you are and feeling safe to be seen as her. UNCODED is the only minimind that covers all of it.
Remember
We start with the woman who already knows. Not the corporate version, not the performing version, not the version that's been running the show for the last three years. The one who was always in there. We strip back every layer of conditioning until we find her. She is the foundation everything else is built on.
Recover
Knowing who you are is one thing. Your nervous system believing it's safe to be her is another. This is why most transformations don't stick. We regulate as you step into the new identity. We build the evidence, in the body, that she is safe to be seen. That it's safe to be seen in your full glory.
Reveal
Only then do we build the strategy. Because when identity is clear and the nervous system has a new baseline, strategy stops feeling like a set of rules to follow and starts feeling like a natural expression of who you are. The content, the messaging, the positioning flows from the woman, not the other way around.
Here's what 8 weeks of remebering her, defining her, and making it safe to be her looks like.
WEEK 1, REMEMBER
Meet her. A guided visualisation takes you to the version of you who already has everything you're building toward. She has the hidden clues of what you are truly here to build.
WEEK 2, SHED
Find out what's standing between you. We map the exact patterns keeping you in the safe version, because a pattern you can name is a pattern you can stop running.
WEEK 3, STAND
Decide what you believe. You write your truths. What you stand for, what you'll say out loud even when it costs you, and what you are no longer available for. These become the spine every piece of content comes out of.
WEEK 4, ROOT
Find the why underneath the work. Your origin story, excavated properly. What happened to you that made this yours.
WEEK 5, OWN
Name what only you can do. We put your strengths, your lived experience and twenty years of professional range side by side and find the overlap nobody else is standing in.
WEEK 6, LEAD
Choose the woman you're here for. We build her by her symptoms and the words she actually uses, not her age and job title.
WEEK 7, EXPRESS
Find out how you're wired to speak. Whether you're built to provoke, to hold, to map or to reveal, and how to write from that instead of copying women wired completely differently.
WEEK 8, EMBODY
Put her in public. Your brand identity. The way you sound, the way you look, the way you show up, so you're recognisable before you've even said a word.
By week eight, this will be your new reality.
You're in the car and a thought hits you, so you grab your phone and voice note it right there in the driveway before you even take your seatbelt off. That's the post. You don't take it home and "work on it." You don't run it past the version of you that softens things. It goes out how it came.
You open the Notes app at the kitchen table and write the caption once. You read it back and the only thought is "yeah, that's it", and you post it before the old you can talk you out of it. No forty drafts. No screenshotting it to a friend asking "is this too much?" No sitting on it for three days until it's dead.
And then you close the app. You actually close it. You don't refresh it every four minutes to see who clapped, because you didn't post anything you need reassurance about. You said the true thing. The true thing doesn't need permission.
It's fun again. It feels like it did before someone taught you there was a right way to do this. Fast. Instinctive. A little bit mischievous. You catch yourself enjoying it.
And suddenly your DMs start filling with: "I feel so seen." "It's like you're in my head." From the exact people your work was built for.
Your calendar fills, and it fills with the ones who make you love what you do even more, the kind of client you weren't sure actually existed until she booked.
You are not building for approval. You are not building for the algorithm. You are building a legacy. For your clients, for your daughters, for every woman who comes after you and needs to see that it's possible, to be over 40, in the middle of the most powerful transition of her life, and to show up completely, originally, unapologetically herself.
This is what life will look like after 8 weeks of UNCODING.
You wake up buzzing, because today you get to work on the thing you've been quietly dreaming about for years.
Ideas arrive faster than you can write them down. You find yourself creating reasons to talk to people, starting conversations, putting things out there, and none of it feels like a task on a list.
The women who find you are the dreamiest humans you've ever worked with. They arrive already sold, because they read what you wrote and recognised something. Your calendar fills with the kind of client you weren't sure existed until she booked.
You work the hours you're actually good in. The ones where you're sharp and creative and it all comes easily. Not the fourteen-hour days you used to survive, and not the ones somebody else decided for you.
You feel free. Fully expressed, nothing held back, because everything you make now comes from joy and from wanting to be of use, rather than from proving anything to anyone.
Somewhere in those eight weeks you stop being a woman working on herself and become a woman being herself. Out loud, in public, building the thing she actually came here for.
Don't take my word for it, take theirs.
Eight weeks of doing it, not learning about it. Here's exactly what you get inside UNCODED.
8 weeks. Starting September 1st.
20 years of luxury brand building pointed at your business
The same eyes that built worlds for BMW, Rolls Royce and Gucci, working on your positioning, your language and your story. But also, someone who has been exactly where you are now.
Weekly Live Working Sessions
Every week we open a theme together and then work it, live on the call. You leave the call filled with inspiration and having had the chance to ask questions and learn from the group in real time. Every session is recorded, so a week where life happens doesn't cost you the work.
Between sessions Telegram support
The most important part of all. You bring what you've been working on and get my eyes on it in the moment. You can leave a session fired up and wake up the next day having completely lost it. You don't wait a week for that, you bring it to me and get supported right through it.
The pull of the tribe.
You'll be part of a group of audacious women who are all working towards the same goals, women who dare to be rebellious and build their own version of success.
The Identity Playbook
Your workbook for the whole programme, where your insights and decisions live in one place. The document you'll build from long after UNCODED ends.
The Audacity Alliance
Founding access to a community of over-40 female founders, done playing by the rules. As an UNCODED woman, you join at a discount.
Maira's UNCODED experience
The funny thing is, the change was already inside me. I just wasn’t making the move because I was still standing with one foot in my old corporate world.
Today, I feel a completely different level of confidence when I speak to people in my field. I attract women I genuinely want to work with. I am much clearer about what I do and what I don’t do!
Maira, DiepWater Coaching
I’m building something that actually makes me shine. And that, for me, is what UNCODED ultimately gave me: not a business blueprint, but the space and courage to come back to myself and build from there.
I'm Margot, and for twenty years I built worlds for brands, but I stumbled when I had to build my own.
I was a somebody in my corporate life. BMW. Rolls Royce. Harry Winston. Gucci, in Dubai, as a senior ad exec running campaigns with budgets in the millions, managing a team of juniors. And then I started over at 43 and I had to rediscover who I was without the title.
Working with these brands is where I learned my biggest brand building lesson, by the way: the product is never the point. Who you become owning it is. And when you are the brand, the thing being bought is you. So if you haven't figured out who you are yet, it becomes a hell of a job to selling you. Learned that lesson the hard way.
I started this business thinking building my brand would be the easy part, with my background. But I'd miserably overlooked one thing.
Knowing who you are isn't enough. You have to be full of yourself, so your dream clients can be too. And the identity shift that takes is something not many personal brand programmes teach.
So I decided to create it.
My biggest business lessons in those first years were: strategy built from the wrong identity gets you a beautiful brand saying nothing. And knowing you are audacious counts for nothing if you still freeze or slip into overdrive every time you're visible. That's why I designed UNCODED to work on three layers simultaneously: identity, nervous system, strategy. The only way this game is played right.
Since launching UNCODED I've connected dozens of smart, capable women, with a corporate background like you, to their most audacious selves.
I've watched them rediscover parts of themselves they had discarded as 'nothing special', and build iconic brands because of it. I've watched them feel the fear and speak their truth anyway. I've watched them shake off the polished exterior and be their loud and too much selves. And I've watched them finally pull in the right women. Witnessing that has been the greatest pleasure of my life.
I built UNCODED for the woman I was three years ago, standing in her corporate shoes, knowing she was done and having absolutely no idea who she was without them.
She deserved someone who had been there. Now she has one.
You need to get yourself inside this space when:
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You left corporate and you're having a real hard time figuring out who you are without the title, status and paycheck.
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You are building something life-changing, but you don't want to have to perform your way to the top anymore.
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You are ready to give the opinionated and magical creature your clients get in the room a much bigger stage.
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You are convinced there is a better way to do life, that doesn't involve 60-hour work weeks and hustling.
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You are sick and tired of playing life by the rules and you are ready to create your own version of success.
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You are building something that matters, and you're ready to build it from the truest, most expressed, most liberated version of yourself.
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You are invited to leave the chat if you're looking for a content strategy shortcut or a programme you can move through without doing the real work. This is a liberation. It asks everything, and gives back more.
UNCODED 1:1
Eight weeks, just you and me.
8 × 60-minute private working sessions
Every session built entirely around your business
Pace adjusts to where the work actually is
Direct Telegram access, during the week
And everything below:
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All sessions recorded, yours to keep
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Telegram support between sessions
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The Identity Playbook
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Lifetime access to the programme materials
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Founding member rate for The Audacity Alliance
Best for: you want the full depth, you've got a lot of material to move through, or you'd rather do this without an audience.
€1499,-
This is the last time UNCODED runs.
Ten women, eight weeks, live with me.
After this round it won't exist in this form again.
Starts September 7th. TEN places.
This next click decides whether you CONTINUE TO LET OTHERS DECIDE HOW BIG YOU GO, or finally OWN OUT LOUD what you've always been inside: audaciously ICONIC.
UNCODED Group
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8 × 90-minute live group working sessions
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Intimate space, max 10 women
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You see the work applied across every business in the room
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Live and in the moment coaching inside a Telegram group, plus my eyes on your work in between live sessions
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All sessions recorded, yours to keep
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The Identity Playbook, your brand's north star
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Lifetime access to the programme materials
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Founding member rate for The Audacity Alliance
Best for: you do your best thinking out loud, you want to watch other women claim themselves and borrow the nerve, or you'd rather not do this alone.
€899,-
UNCODED 1:1
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8 × 60-minute live 1:1 deep dive sessions
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Every session built entirely around your business
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Pace adjusts to where the work actually is
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Live and in the moment coaching inside a Telegram group, plus my eyes on your work in between live sessions
-
All sessions recorded, yours to keep
-
Telegram support between sessions
-
The Identity Playbook, your brand's north star
-
Lifetime access to the programme materials
-
Founding member rate for The Audacity Alliance
Best for: when you want the full depth, you've got a lot of material to move through, or you'd rather do this without an audience.
